SAN DIEGO–(Company WIRE)–Epic Gardening, the on-line gardening vacation spot founded by Kevin Espiritu introduced nowadays an expenditure of $17.5 million by The Chernin Group (TCG) to finance its ongoing advancement and growth.
Started in 2013, Epic Gardening is a trustworthy resource for thousands and thousands of enthusiast and aspiring gardeners who want to develop their own foodstuff and learn resourceful gardening techniques. Originally started as a hobby for Espiritu, Epic Gardening has developed into a sturdy articles platform for the gardening curious and fanatic with more than 3M social followers, 10M life span podcast downloads and 10M web site visits in 2021. Espiritu’s initial e book, Discipline Information to Urban Gardening that teaches viewers how to increase foods no issue where they are living, has offered about 30,000 copies.
“The mission of Epic Gardening is simple, but ambitious: train the globe to increase,” mentioned Kevin Espiritu. “Cultivating vegetation has been a core component of human lifetime for 1000’s of yrs, but details on how to master the talent set is sorely out-of-date and inaccessible. My goal with Epic Gardening has generally been to ‘learn in public’, and showcase my escalating journey on modern day platforms, specifically to my viewers. This investment decision from TCG will support speed up that mission dramatically.”
Espiritu is setting up a community of enthusiastic, relatable, and experienced gardeners to include different expanding views and know-how on the Epic Gardening system. His gardening assistant turned content creator, Jacques Lyakov, amassed a sizable following in a handful of months, and Chris Chung of Vancouver-primarily based Fluent Yard will generate articles to incorporate to Epic’s chilly-weather gardening presenting.
“From a client point of see, mastering how to garden with Kevin and crew as your companions is an amazingly loaded and fulfilling experience,” says Luke Beatty, companion at TCG. “Community and authentic engagement are Epic Gardening’s lifeblood, identical to other disruptive models in the TCG portfolio which include MeatEater, Food stuff52 and Surfline. Tens of thousands and thousands of people detect as gardeners and our belief is that they will significantly turn from major box stores to content-led digital makes.”
In 2019, Epic Gardening launched its online shop to offer you very-curated, very best-in-class gardening products built to carry out effectively for the gardener and stand the exam of time. Each individual products is hand-chosen soon after comprehensive screening, exploration, and numerous seasons of “in-the-back garden” developing knowledge. The shop currently presents long lasting metallic elevated backyard garden beds from Birdies Yard Solutions, innovative very long-long lasting seed beginning trays, at-home composting alternatives and far more.
Espiritu added, “There’s a substantial option to supply globe-class gardening training and most effective-in-course high quality gardening products and solutions immediately to the Epic Gardening neighborhood. I’m past fired up to lover with TCG to assistance fulfill this mission, as their keep track of report is unparalleled in the articles to commerce room. I’ve been constantly impressed not only by their perform ethic, but also by their skills and counsel on increasing a creator-led model like Epic Gardening.”
The expenditure will be employed to bolster Epic’s operations, commerce, and content material teams and aggressively scale its giving of gardening goods and articles. Modern essential hires include Linus Walton as Chief Running Officer and Ty Bostain as Director of Commerce, bringing comprehensive encounter scaling customer models.
About Epic Gardening
Epic Gardening is a top on-line gardening media business, in which hundreds of thousands of enthusiastic gardeners come for entertaining and informative escalating data across its blog site, podcast, social platforms, and typically released textbooks. Through its on the web shop, launched in 2019, Epic Gardening presents highly-curated, greatest-in-class gardening items created to accomplish properly for the gardener and stand the take a look at of time. www.epicgardening.com
About TCG
Established by Peter Chernin, Jesse Jacobs, and Mike Kerns, TCG is an financial investment company devoted to building purchaser enterprises. The TCG group has a track record of operating with world-course purchaser brand names in written content, commerce, and purchaser-tech, like Foods52, Headspace, MeatEater, The Pro’s Closet, Everlywell, Surfline and Lovevery. tcg.co